Fractional CTO + Growth
Hi.
I’m Matt George — a Fractional CTO and Full-Stack Architect for Early-Stage Startups based out of Dallas, Texas 🇺🇸
I specialize in helping founders turn ambitious ideas into scalable, secure, and investor-ready products. With deep expertise across both full-stack development and growth strategy exclusively in early stage startups, I bring a rare blend of technical leadership and go-to-market intuition.
Since 2016, I’ve worked across disciplines — from managing $150k/month ad budgets to building two-sided marketplaces from scratch. Today, I partner with early-stage companies to architect clean, scalable backend systems, lead engineering teams, and ensure that tech decisions align with business outcomes.
Whether you’re building in healthcare, marketplaces, or SaaS, I can step in as a technical co-founder and guide you from Figma to launch (and beyond).
So what kind of work experience does Matt George have?
Work Experience
A Fractional CTO with a Founder’s Mindset and Full-Stack Discipline
My career path has spanned product, growth, engineering, and strategy, and I consider that an asset. It gives me a holistic view of what early-stage companies need: not just code, but clarity.
As a Fractional CTO, I:
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Translate fuzzy product ideas into scoped, prioritized sprint plans
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Build and oversee scalable backends
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Review architecture, manage offshore teams, and catch costly anti-patterns early
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Align technical decisions with your fundraising and go-to-market milestones
I’ve seen firsthand how unlimited ad spend fails when built on fragile tech, and how brilliant engineering falls flat without a viable growth engine. I bridge that gap.
If you’re a founder seeking to launch faster, scale smarter, and avoid expensive missteps, let’s talk.
fractional CTO
• Full-Stack apps
11/2023 – Present
Growth Marketing
• Paid advertising
• Web scraping
• Customer journey
• Funnel optimization
• Community mgmt.
06/2021 – 11/2023
Marketing Manager
• 2-sided marketplace
• Demand generation
• Republic campaign
• B2B partnerships
• Intern management
11/2019 – 06/2021
Growth Marketing
• Paid media
• Lead generation
• LTV analysis
• Content strategy
• KPI strategy
11/2018 – 10/2019
Project Manager
• IT implementation
• Project plans
• People management
• Client presentations
05/2017 – 04/2018
Co-founder, Quickhelp
• Lots of hustling
• Lots of hustling
• Lots of hustling
11/2015 – 10/2016
Product Specialist
• Sales (Model S)
11/2015 – 12/2015
Brand Ambassador
• Product launch
• Influencer marketing
09/2015 – 11/2015
Salesman
• Door-to-door
• Setting up appts
• Developed thick skin!
07/2015 – 09/2015
Tax Intern
• Data entry
• Client relations
12/2012 – 04/2015
Store Associate
• Walked around lookin’ pretty all day
• Learned that I HATE folding clothes
01/2013 – 05/2013
So what precisely are Matt George’s core competencies?
Web Dev
Over the past few years, I’ve developed deep fluency in the full web development lifecycle — from architecture to deployment. I specialize in building scalable Single Page Applications using the PERN stack (Postgres, Express, React, Node), and I’ve deployed multiple production-grade platforms on AWS Cloud infrastructure.
Beyond traditional app dev, I’ve engineered large-scale web scrapers for competitive intelligence, built internal tools for operational automation, and architected systems that prioritize both performance and security.
Whether I’m designing schema for long-term maintainability, choosing infrastructure that balances cost and scale, or coaching engineers on best practices, I approach web development like a CTO: with an eye on both the code and the business outcome.
- System Architecture
- llm workflows
- Node.js/Express
- React/nextjs
- Postgresql
- Distributed Web Scraping (Puppeteer.js)
- aws cloud
Growth
Before stepping fully into software, I spent years designing growth campaigns that broke through noise — whether on Facebook, Instagram, or search. I’ve managed ad accounts with six-figure monthly budgets, optimized funnels with rigorous A/B testing, and scaled niche communities that now count over 122,000 members.
What sets me apart is the ability to bridge creative growth with technical execution. I’ve written copy that converts, then built the backend systems that scale. From GTM launch plans to pixel-perfect onboarding flows, I understand both ends of the funnel — and how to make them talk to each other.
Facebook even recognized my efforts in this space—you can check out their article about my work.
- Facebook/Instagram Ads
- Google and bing Search
- Community Building
- Marketing Strategy
- copywriting
- a/b testing
Data
I used to think SQL was a distraction for marketers — until I realized data isn’t just helpful, it’s the difference between guesswork and growth. Now I rely on data to guide nearly every technical or strategic decision I make.
I’m comfortable spinning up custom dashboards using tools like Metabase or Google Data Studio, implementing product analytics flows, and tying KPIs to actual business outcomes. Whether it’s cohort analysis, funnel drop-offs, or LTV by segment — I dig into what matters.
Bonus: I can build and deploy a dockerized Metabase instance in less than an hour and plug it directly into your stack.
- SQL & DB Querying
- Product Analytics
- Multivariate Regression
- Dashboarding
- Excel
But where exactly did he go to college?
Education
I graduated from Boston University and earned my business degree with concentrations in both finance and business-law.
Outside of studies, I was pretty active and a part of Mock Trial, the Finance and Investment Club, and I even co-founded a mental health awareness organization called SpeakUp BU. It was also during this same time period that I co-founded an education-tech startup (Quickhelp) and worked at both Tesla and Pepsico. All of these concurrent activities allowed me to be a pretty busy college kid.
My favorite H.S. achievement was becoming captain of the Varsity Badminton team and leading us to victory for two consecutive years.
Prior to high school, I was enrolled in a British boarding school (located in Tamil Nadu, India) for 6 years!
B.S.B.A.
Boston University
• Startup Co-founder
• Mock Trial
• Junior Analyst
• Club Founder
• Dean’s List
2013 – 2017
High School
Jericho, LI, NY
• Honor Society
• Music Honors
• Varsity Badminton
• Chess Club
2010 – 2013
Is it worth interviewing him? No idea. Here’s a little sneak peek